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Market Research & Analysis Services
Gallagher & Gallagher provides strategic and tactical marketing research and analysis services to include:
• The determination of research objectives for individual projects
• The development and implementation of specific research methodologies including focus groups, surveys, and interviews
• The compilation, analysis and interpretation of data generated by market research
• Preparation and presentation of research papers
Methodology
Research is the foundation of a strong strategic plan and successful strategic and/or tactical marketing plan. Gallagher & Gallagher conducts internal and external audits as part of the SWOT (Strengths Weaknesses Opportunities Threats) phase. This includes an analysis of market research.
At the outset of any individual project, the Gallagher & Gallagher team determines the research objectives based on the strategic plan. Research areas include market analysis, including target audience and end results, in addition to competitor data.
Gallagher & Gallagher develops and implements specific research methodologies including focus groups, surveys, and interviews with key personnel. Focus groups involve the selection of participants, logistical support, facilitation, and reporting methods. Surveys include pre-study, pre-test, implementation, compilation, and analysis. Interviews require selection of key personnel, the development of questions, a Gallagher & Gallagher marketing professional to conduct the interview, a recording system, the collection of data, and analysis.
Data gained from the above-mentioned methodologies are compiled and analyzed by Gallagher & Gallagher. The results are presented to the client with specific recommendations on implementing the marketing plan. Part of the analysis and interpretation of data generated by market research include ROI (Return On Investment) modeling. This serves as a basis for the evaluation of marketing investment. ROI modeling includes baseline measurements of current activity.
Evaluation
Gallagher & Gallagher determines performance measures based on market research. Specific measures are developed for each project consistent with the marketing strategy. A detailed tracking system is developed to ensure ROI performance standards are met.
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