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Case Study #2 : Print Media
A New Face on Customer Supply
Gallagher & Gallagher Adds a Creative Touch to GSA Supply Catalogue
Challenge
In its role as government procurement agency, General Services Administration (GSA) offers an invaluable resource to government clients: its customer supply catalogue. The catalogue is a comprehensive list of everything that government buyers can acquire through GSA. But this comprehensive resource needs to be regularly updated to address GSAís ever-evolving offerings.
Solution
Gallagher & Gallagher worked with GSA to create an engaging design for the customer supply catalogue. Their ongoing work together has produced cover identity, introductory materials, and supporting print collateral.
Creative approaches such as direct-mail postcards and poster designs featuring offbeat concepts like an empty pizza box and rock-star Elvis helped create visibility for GSAís Supply Catalogue
Scope
• Print
• Graphic Design
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