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Case Study #3 : Print Media
Now You Know
Gallagher & Gallagher Promotes the GSAís Smart Card
Challenge
Federal procurement agency General Services Administration (GSA) developed the Smart Pay credit card to add convenience to buying for federal agencies. They needed a clear and engaging way to educate their audience on the advantages of the card.
Solution
Gallagher & Gallagher developed the Smart Pay brochure for the government credit card. The brochure took a light approach educating the cards users on the "Do's" and "Don'ts" of the card. The concept featured a child engaged in bad behavior with the tagline "Now you know." The brochure was a big hit with the clientís end users and the client, resulting in greater understanding of the card's benefits and uses.
Scope
• Print Brochure
• Copywriting
• Graphic Design
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