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Case Study #5 : Presentation and Event Marketing
A Distinguished Series of Events
Gallagher & Gallagher Exceeds Aventisí Expectations
Challenge
World-class pharmaceutical leader, Aventis, wanted to show their dedication to advanced medical research and quality medical education through a series of lectures. They turned to Gallagher & Gallagher to make their idea a reality.
Solution
Gallagher & Gallagher has been planning all aspects of Aventisí Distinguished Speaker Series since the inaugural event in 1997. The speakers have included Nobel Laureates, leaders of national medical organizations, and renowned authors and researchers.
According to Aventis officials, Gallagher & Gallagher exceeded expectations with each seminar. Attendance from the outside community has been greater than anticipated and tremendous publicity and good will has been generated among media and the community.
Scope
• Event Marketing
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