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Case Study #8 : Public Relations
Model Corporate Citizen
Gallagher & Gallagher Provides Public Relations Support for Pharmaceutical Giant Aventis
Challenge
Aventis Pasteur is one of the largest manufacturers of vaccines in the world. Because of the vital and sensitive nature of their work, Aventis finds it particularly important to show its commitment to the community and sensitivity to environmental concerns.
Solution
Gallagher & Gallagher has worked with the companyís Public Affairs department since 1991 and serves as community relations consultant. By coordinating press releases, press conferences, and event publicity for Aventis, they have helped maintain Aventisí status as a model corporate neighbor, ensuring excellent media coverage in print and broadcast.
Scope
• Public Relations
• Copywriting
• Event Marketing
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