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Case Study #9 : Public Relations
GSA and Economic Development
Gallagher & Gallagher gets GSA publicity at Regional Economic Forum
Challenge
Northeastern Pennsylvania Alliance called upon Gallagher & Gallagher to assist them in the selection of a keynote speaker for their Regional Economic Forum. The purpose of the Forum was to bring together key decision makers in government and business together to discuss solutions for economic development in Northeastern Pennsylvania.
Solution
Gallagher & Gallagher draws on its own success with growth and prosperity via the GSA MAS vehicle and coordinates GSA Director of Acquisition Management Center, Roger Waldron, as the Forums keynote speaker. Gallagher & Gallagher articulates GSAís message of contract opportunities and secures front-page media coverage and broadcast interviews with Roger Waldron.
Scope
• Public Relations
• Copywriting
• Event Marketing
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