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Case Study #1 : Print Media
Your Resource
GSA Reaches Buying Audience with Targeted Print Campaign
Challenge
In an effort to better meet the needs of its government clients, the General Services Administration (GSA), the US governmentís procurement agency, debuted several new GSA Schedules. These included ads for marketing, media, and public information, professional engineering services, and financial services schedules.
The problem? In order for the new schedules to be an effective resource for government agencies, the GSA needed to introduce the new schedules in a targeted and memorable way.
Solution
Gallagher & Gallagher crafted the creative concept, design, and copywriting for the campaign. The ad campaign, dubbed "Your Resource," appeared in publications such as Government Executive, Armed Forces Journal, and NASA Tech Brief. One ad was so successful it was printed as a bellyband ad for a special edition of Government Executive.
Scope
• Print Campaign
• Graphic design
• Copywriting
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